milkpilot is an audience-centric digital platform that aims to answer the question, in a world awash with content, how do we know what is good?
It has had several iterations, and remains a work in progress, but in essence milkpilot is a content rating system that delivers readers the tools to decide what and who is credible, accurate and trustworthy.
I acknowledge the co-work of Hunter Page (business development lead), Simon Meers (code development lead) and Antony Ditton (UX development lead). Together we have been cooking the secret sauce.
milkpilot may yet leave the dev stove top as a plug-in, a widget that will enable, encourage and reward online communities to make and share peer reviewed content. It may be much bigger than that.
We may well all love or at least respect FB, but have you ever thought ‘like’ is, well, a bit dumb? What does like mean?
Aren’t there other reactions: did I trust what I read or saw? did I enjoy it? did it make an impact on me? Why am I sharing it?
milkpilot is smart where ‘like’ is dumb; transparent not opaque.
It is content rating for a world awash with content, a way of making sense and having a real say in what you read and what you may wish to read. And what you produce.
We’ve trailed milkpilot at a J-school in Sydney in 2014, inviting the students to add and rate content to the site. We uncovered some great talent and a willingness to upload content but the students stumbled on our more nuanced rating even when they were incentivised to do so. That has given us pause for thought. Watch out for milk pilot v2!
Here’s a taste of what v1 looked liked.